Buongiorno Italia Started as Franco Stores just three doors away from where it is situated now. Opened by Francesco and Immacolata Picciuto parents in 1978, they were one of the early pioneers of purveyors of Fine Italian Foods in St Albans, their clients were mainly discerning Italians and adventurous English people looking for authentic traditional food. The Friendly family run shop was packed from floor to ceiling with Italian food we now know as everyday essentials Long before popular TV cooking programmes would make pasta, salami, olive oil, pancetta and parmesan regular everyday shopping list ingredients.

Along with his brother and sister it was here that the present owner, Antonio grew up learning the trade, selecting fine food alongside his parents and taking the helm of the business in 1991.